Privacy policy

Privacy Policy

Last updated: 29 April 2026

Tropical Fish Co respects your privacy. This policy explains what personal information we collect, how we use it, and your rights.

Tropical Fish Co is a trading name of Hand on Web Ltd, registered in England and Wales.

Contact Details

Email: hello@tropicalfishco.co.uk
WhatsApp: +44 7464 593131
Registered address: 20 Wenlock Road, London, England, N1 7GU

Information We Collect

We may collect:

  • your name,
  • email address,
  • phone number,
  • billing and delivery address,
  • order details,
  • payment status,
  • messages you send us,
  • delivery and tracking information,
  • website usage data, such as pages viewed and device/browser information.

Payment card details are processed securely by our payment providers. We do not store your full card details.

How We Use Your Information

We use your information to:

  • process and fulfil orders,
  • arrange delivery,
  • send order confirmations and tracking updates,
  • respond to customer service messages,
  • handle returns, refunds, and Live Arrival Guarantee claims,
  • prevent fraud and protect the website,
  • improve our website and services,
  • meet legal, tax, and accounting obligations.

Marketing

If you sign up for our newsletter or marketing emails, we may send updates, offers, care tips, and product news.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.

We do not sell your personal information.

Sharing Your Information

We may share necessary information with:

  • Shopify and ecommerce service providers,
  • payment processors,
  • courier and delivery partners,
  • email and marketing platforms,
  • website analytics providers,
  • IT and hosting providers,
  • accountants, legal advisers, or authorities where required by law.

We only share what is necessary for the relevant service.

Cookies and Analytics

Our website may use cookies and similar technologies to keep the site working, remember preferences, measure traffic, and improve performance.

You can control cookies through your browser settings. Some cookies may be necessary for checkout and website functionality.

How Long We Keep Information

We keep personal information only for as long as needed.

Order and transaction records may be kept for tax, accounting, legal, and fraud-prevention purposes. Customer service messages may be kept so we can resolve issues and keep an accurate record of previous support.

Your Rights

Under UK data protection law, you have rights including the right to:

  • access the personal information we hold about you,
  • ask us to correct inaccurate information,
  • ask us to delete information in certain circumstances,
  • object to or restrict certain processing,
  • ask for a copy of your data,
  • withdraw consent for marketing.

To exercise your rights, contact us at hello@tropicalfishco.co.uk.

Data Security

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, or disclosure.

No online system is completely secure, but we work with trusted platforms and service providers to keep your information protected.

International Transfers

Some of our service providers may process data outside the UK. Where this happens, we rely on appropriate safeguards required by UK data protection law.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office:

ICO website: ico.org.uk
ICO helpline: 0303 123 1113

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page.